The Fashion Museum World Tour continues in the canal filled city of Amsterdam, The Netherlands. In a three story brick building in the middle of a busy shopping area on the Rokin, you will find Fashion For Good, a platform for sustainable fashion innovation.
It is an interactive experience, where upon entry you are given a wooden bracelet that you can use to collect information and create an action plan to help you become a more sustainable consumer. To help you learn good practices. Fashion For Good is about Good Materials, Good Economy, Good Energy, Good Water, and Good Lives. They not only educate the public, but also provide resources for anyone willing to make a much needed change in the fashion industry.
The lower level is all about history. Displayed on the walls are timelines of major textile events and the process of how fabric becomes fabric. This is the space to watch videos and touch raw cotton. The second floor showcases current exhibits and a small shop that features a place to create and print a custom organic t shirt on site. I purchased a copy of Rise & Resist How to Change the World by Clare Press, a book discussing how we can live a more sustainable life and build a better future. The top floor is all about the future.
Amidst hanging banners of information, you will learn about what innovators are already doing to create sustainable materials and how it is influencing design. Featured are a pair of adidas FUTURECRAFT.LOOP sneakers made from 100% recycled plastic that when worn down can be recycled again into the next pair.
Fashion For Good also hosts in house events and sponsors others around the globe. They are a wealth of information and when you sign up for their monthly newsletter, they will share it with you so that your fashion can be good as well.
PHOTOS BY ADB